Category Archives: Apple
I’m a Mac (Just a Regular Guy)
You can download an illustrated version of this essay here. (pdf, 1.02 MB) “What’s in a name? That which we call a rose/By any other name would smell as sweet;” – William Shakespeare, Romeo and Juliet, Act II, Scene II … Continue reading
Posted in Advertising, Apple, Branding, imac G3, Industrial Design
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Revolution on a Keyboard
IBM’s place in history is secure, as one of the 20th century’s largest drivers of technology and purveyors of the most advanced products in electronics and computing. But their consumer products, even acclaimed seminal ones such as the Selectric typewriter … Continue reading
Posted in Apple, imac G3, Industrial Design, Lettera22, Olivetti, Technology
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The Hooked Nose 